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One of the most common questions we get at Volume.com is: Should I offer my live stream for free or charge fans for access? While the choice is ultimately yours, whether you're an artist or a venue, we’ve put together a guide to help you make the best decision for each event you host. The right approach depends on your goals—whether you're looking to maximize audience reach and collect valuable fan data or capitalize on pent-up demand and generate additional revenue from ticket sales.

As a touring artist, you’re already hitting the stage night after night, putting in the hard work to connect with fans. So why not take it one step further? Start live streaming your shows and instantly expand your reach. This isn’t about playing from your couch—this is about allowing your superfans to experience even more of your live performances, wherever they are.

The live show is where fandom begins, but it’s not where it should end. Fans leave a concert excited, but without a clear way to stay connected, that excitement fades. You might not return to their town for another six months, so how can you keep that fire burning?Live streaming is the key. Offering regular live streams gives your fans a direct and immediate way to stay connected with you and your music. It’s the perfect bridge between your live shows, allowing fans to experience that powerful, real-time connection again and again—no matter where they are.

Artist fan clubs, subscriptions, and online communities have become vital for fostering closer connections with fans. The challenge lies in delivering enough value to satisfy superfans without burning out. The solution? Livestreaming live shows directly from the venues—a streamlined way for artists to connect with fans around the excitement of their tour performances, offering a rich experience that doesn’t demand constant new content.

Every artist and venue dreams of a sold-out show—a packed room, fans' excitement, and a night of unforgettable performances. But while a sold-out show is a huge win, it also means something important: some fans didn’t make it in. These fans wanted to see your show but couldn’t, and that’s a huge missed opportunity—if you’re not live streaming. Streaming your sold-out show is a simple way to engage those fans who couldn’t get a ticket while collecting valuable data, like email addresses, to help you sell out the next one even faster.

At Volume.com, we're dedicated to educating venues and artists on the power of live streaming, and one of the first concerns we often hear is: "Won't live streaming hurt ticket sales for the physical show?" The short answer: No.If you’ve ever been to a live show, you already know—nothing can replace the energy of being there in person. A live stream isn’t a substitute; it’s a complement. In fact, live streaming is one of the best ways to generate FOMO (Fear of Missing Out) for future events.