At Volume.com, we're dedicated to educating venues and artists on the power of live streaming, and one of the first concerns we often hear is: "Won't live streaming hurt ticket sales for the physical show?" The short answer: No.

If you’ve ever been to a live show, you already know—nothing can replace the energy of being there in person. A live stream isn’t a substitute; it’s a complement. In fact, live streaming is one of the best ways to generate FOMO (Fear of Missing Out) for future events. 

Why Live Streaming Won’t Cannibalize Ticket Sales

There’s a misconception that live streams might reduce in-person attendance. But the truth is, live streams provide an entirely different experience from the live event. Live streaming doesn’t replace the atmosphere, energy, or connection of being in the room with your favorite band. It offers something unique: accessibility.

Fans might not attend your show for a number of reasons—schedule conflicts, childcare responsibilities, location, or travel expenses. But when you provide a live stream, you’re giving them a way to engage with the performance, even if they can’t be there in person. A live stream allows them to still feel part of the event, even from a distance.

Live Streams as FOMO Machines

Think of your live stream as a teaser for fans. It gives them a glimpse into what it’s like to be at your live show, creating excitement and making them wish they were there in person. When they watch the energy of the crowd, hear the music, and see the performance, it builds anticipation for the next event. And next time, they’re more likely to make the effort to attend in person.

The magic of live streaming lies in its ability to fuel the fear of missing out. It’s a tool to bring fans closer to the live experience, while also encouraging them to catch the next show in person.

Live Streams and In-Person Events: Two Different Experiences

It’s important to recognize that live streams don’t need to match the in-person experience—they offer a different type of engagement. A live stream allows fans to watch from anywhere in the world, making your show accessible to a much larger audience. It also offers convenience for those who might be juggling other responsibilities, making it easier for them to still support you.

For venues, this opens up the chance to engage a broader, global audience, while still prioritizing the in-person experience for local fans. Live streams extend the reach of your show, providing fans a way to stay connected without replacing the value of in-person attendance.

Turnkey Solutions with Volume.com

The best part? Volume.com makes live streaming easy for both venues and artists. Our platform is designed to offer a turnkey solution for integrating live streams into your events without added hassle. We help make the process seamless, so you can focus on the performance while we handle the streaming logistics.

A well-executed live stream isn't just a temporary fix for those who can’t attend—it's a way to create long-term buzz for your live events. Fans who catch your stream are more likely to come to future shows, having experienced a taste of what they missed out on.

Leverage Live Streams to Grow Your Audience

Live streams aren’t about taking away from the live show—they’re about adding value. They’re a tool to engage new fans, connect with those who couldn’t make it, and give your audience more ways to experience your music. By streaming your shows, you’re creating opportunities for fans to connect with you in ways that suit their lives, while still leaving them craving the full in-person experience.

So, next time you're planning a show, think of your live stream as the ultimate FOMO generator. It’s a chance to build anticipation, engage a broader audience, and ensure that fans are even more excited to attend your next in-person event.

‍