Venues are still hesitant to embrace live streaming. Concerns about technical challenges, costs, and the potential impact on ticket sales are common. Let’s debunk some of the myths around Live streaming and explore why your venue should start going LIVE regularly with most shows on your schedule. 

Myth 1: Live Streaming Will Cannibalize Ticket Sales

One of the biggest fears is that live streaming might reduce physical attendance. However, the reality is that live streaming can complement in-person events rather than replace them. Live streams can reach fans who cannot attend due to schedule constraints, childcare, location, traffic, etc., expanding your audience rather than detracting from it. A well-executed live stream can serve as a teaser that entices viewers to attend future in-person events.

Myth 2: A Live Stream Can Never Match the In-Person Experience

It’s true that a live stream can’t replicate the energy and atmosphere of a live show, which is why it will never cannibalize ticket sales. However, live streams do not have to match in-person events. Live streams offer a different kind of experience—one that is accessible to a global audience and can be just as engaging in its own way for people who can not make the in-person show. It’s true that a live stream can’t replicate the energy and atmosphere of a live show, which is why it will never cannibalize ticket sales. However, live streams do not have to match in-person events. Live streams offer a different kind of experience—one that is accessible to a global audience and can be just as engaging in its own way for people who can not make the in-person show.

Myth 3: Technical Challenges are Insurmountable

It’s easy to feel overwhelmed by the technical aspects of live streaming—high-quality video and audio, stable internet connections, and the necessary equipment. However, modern technology has made live streaming more accessible than ever. Affordable, user-friendly equipment is available, and with platforms like Volume.com offering technical support and resources, even venues with limited experience can produce professional-quality streams.

Myth 4: Live Streaming is Too Expensive

While investing in live-streaming equipment does require some upfront costs, the prices have dropped significantly in recent years. High-quality cameras with a small footprint that “point, tilt, and zoom,” which can also be remote-operated, are now more affordable, making live streaming accessible for all venues. Additionally, the potential to generate revenue through virtual ticket sales and loyalty subscriptions can offset these initial costs.

Why Your Venue Should Embrace Live Streaming

The benefits of live streaming are too significant to ignore. By reaching a wider audience, collecting emails, creating additional revenue streams, and building a loyal online community, live streaming can help your venue thrive and build one of its most valuable assets: your email list. With the support of Volume.com, you can overcome the challenges of live streaming and turn this digital trend into a powerful tool for growth and engagement.

Don’t let myths about live streaming hold your venue back. Volume.com is here to debunk these misconceptions and make the digital transition effortless. 

Whether you're concerned about the complexity, cost, or engagement of live streaming, Volume.com provides the solutions that ensure your digital events are successful and accessible. Embrace the future of live events with Volume.com and see how easygoing streaming can be.

Embracing live streaming with the help of Volume.com can unlock new opportunities for growth, engagement, and revenue for your venue and shows.

How Volume.com Can Help

Volume.com is here to guide you through every step of the process:

  • Evaluate Your Needs: We can help you determine the scale of live streaming that fits your venue, whether you need just a couple of cameras and basic audio equipment or a more advanced setup.
  • Choose the Right Equipment: We offer recommendations for high-quality, reliable equipment that fits your budget and needs, ensuring a smooth live streaming experience.
  • Train Your Staff: Our training resources will help your team get up to speed quickly, ensuring everyone is comfortable with the new technology.
  • Test and Optimize: We can assist in running test streams to resolve any technical issues and optimize your setup for the best viewer experience.

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