For venue, an email list remains one of the most valuable assets for driving ticket sales. One effective way to grow this asset is through regular live streams. Fully leverage your most valuable asset as a venue, the talent you bring to your venue, and tap into this digital audience. 

Live streams present a unique opportunity to capture email addresses from local patrons and the artist's fan base. Services like Volume.com and others allow venues to capture data around these events with ticketed streams. 

Here are some strategies to maximize this potential:

Consistency is Key

Stream as much as possible. By hosting regular free live streams from the venue, you can train your audience to expect and look forward to your virtual events. This regularity helps build a habit among viewers, increasing attendance and engagement and ultimately growing your email list. Building venue loyalty through regular live streams. By nurturing this relationship through consistent and high-quality live streams, you can cultivate a dedicated audience that supports your venue.

Live streams are a Gateway to In-Person Attendance

Free live streams can serve as teasers for in-person events. Viewers who enjoy the virtual experience are more likely to attend live shows at your venue in the future. Venues should promote upcoming shows, discounts, or special offers during their streams. Use the chat, pre-stream graphics, and lower third area to advertise the venue and shows.

Sell SOLD-OUT Show Streams to Capture Demand

Venues that build an audience familiar with streaming can easily sell ticketed streams for sold-out shows. This will be a no-brainer for you and your audience. With sold-out shows, there is pent-up demand that your venue can still look to capture even when you're at capacity. Get emails from fans who would have shown up if a fire marshall hadn’t told you otherwise.

Get artists to Share Live Stream info on the DAY OF to capture real time demand from the fan base. 

A lot of ticket claims happen in the last 24 hours. Push the artist to share the stream info the DAY OF the show. Get an image of load in, marque, or any other images or videos that can excite fans for the show. Making the most of each of your streams builds your email list and gets more data for your venue to leverage for that next show.

The Timeless Value of Email Marketing

While social media platforms are important for promotion, their algorithms can limit your reach. Email, on the other hand, provides a direct line to your audience, ensuring your messages land straight in their inboxes. This direct communication is key to promoting upcoming events, sharing exclusive offers, and keeping your audience engaged. By building a strong email list, you can create a reliable stream of communication that fosters loyalty and turns occasional attendees into regular patrons.

In conclusion, email marketing remains a cornerstone of successful venue promotion. Regular live streams offer a dynamic way to grow your email list by capturing contact information from local viewers and the artist’s fan base. By implementing strategies like pre-event registration, leveraging the artist’s fan base, and maintaining a consistent streaming schedule, your venue can effectively build its most valuable marketing asset—its email list.

Integrating live streaming into your venue's marketing strategy is a powerful way to expand your reach and engage with your audience. Volume.com offers a comprehensive platform that simplifies the live-streaming process and enhances your promotional efforts. With features designed to capture and grow your email list, plus tools to tailor your event promotion, Volume.com helps you connect with your audience more effectively. Let Volume.com be your go-to platform for leveraging live streaming as a key part of your marketing strategy and watch your venue's community grow.

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